Affinio was founded in 2013 by Tim Burke and Steven Hankinson in Halifax, Nova Scotia. The company’s Marketing Intelligence Platform provides agencies and brands with the ability to understand, at scale, their audiences by leveraging the social graph. Affinio’s customers are thought leaders who are uniquely positioned to generate & leverage data-driven content across a broad spectrum of marketing functions. Affinio was acquired by NowVertical Group (TSXV: NOW) in 2021.