Genus Medical

Genus Medical designed, manufactured and distributed medical devices for the home care and rehab markets worldwide. Genus was founded in 1992 as an amalgamation of several small businesses. Whitecap provided the initial funding and a follow-on investment to finance growth. By 1994 Genus achieved distribution throughout Europe and was dominate in its market in North America and in 1995 the company was sold to Invacare. During this period Whitecap was very active in helping the company manage its growth, including assisting in executive recruitment, financial modeling, strategic planning and serving on the Board of Directors.