Based on the science of the human eye, proprietary image processing algorithms and physiological models, IRYStec’s Perceptual Display Platform (PDP) embedded software technology replicates how the human eye sees. IRYStec’s PDP technology adapts to viewer attributes (age, gender, ethnicity, colour and contrast perception), significantly improving readability across all ambient light conditions, while reducing eyestrain and improving power consumption. It senses the ambient lighting environment and adjusts in real-time to ensure that the quality of displayed images is optimized, regardless of whether the viewing environment is dark, bright, or highly reflective. IRYStec’s PDP technology is available to OEM display device manufacturers, from mobile phones and tablets to automotive displays and Augmented/Virtual Reality (VR) headsets. IRYStec was acquired by Faurecia in 2020.